A change in an alternative’s appeal when its price reaches zero beyond what a simple linear comparison of discounts would predict. A consumer-behaviour research term that explains this article’s question about zero’s distinctiveness, not a universal law for every offer.
Why Does the Word “Free” Attract Us?Source cited by the articleWords that help us understand
All conceptsZero-price effect
Meanings in context, with links to the articles and sources in which they appear.